Unmulesed wools of exceptional quality
The SRS Genetics system is based on producing wools of exceptional quality by selecting Merino sheep for low primary fibre diameter, high fibre density, and high fibre length.
Photo Credit E & C Brumpton, QLD
Worlds most profitable & productive merino
SRS® Genetics Inc (SRS®) is a unified entity recognised to supply productive and profitable genetics and systems to produce food and fibre.
SRS® meets consumer demands through its core values including quality and consistency with a focus on leading welfare standards.
Continued Research and Development will drive programs to deliver information and education to existing and future generations of sheep breeders to leaving a lasting imprint and creation of a legacy.
An organisation formed through kinship and shared values and principle of breeding quality sheep to continue the research and development of Dr. Jim Watt’s legacy.
We are innovators in our industry built on the strong foundation of the SRS® principles
Recent News from Facebook
Lyn Heenan was happy to come away with a win in the Medium Merino section at her local Ag Show! This fleece handles beautiful and soft, and expected to test between 16-17 micron.
0 CommentsComment on Facebook
Myth: SRS Sheep Cannot Compete with Traditional Merino in Wool Market Value
Scientific Evidence: Dr. Watts’ research demonstrates that SRS wool’s quality characteristics, such as its fineness, elasticity, and high tensile strength, make it competitive in the high-end wool market. SRS wool is particularly valued in sectors requiring soft, high-performance fibers for luxury apparel.
Supporting Studies: A market analysis by CSIRO and the Australian Wool Innovation (AWI) found that SRS wool consistently achieved higher auction prices compared to non-SRS wool, especially in categories requiring fine, resilient wool for premium fabric applications. The report emphasised the value placed on SRS wool’s unique characteristics, which appeal to the demands of luxury textile manufacturers (AWI Market Analysis, 2011).
2 CommentsComment on Facebook
Become an SRS® Genetics member
Be a part of an innovative group of like minded woolgrowers breeding Merinos for the future based on the science developed by the late DR Jim Watts. As a group we strive for excellence, innovation and marketing advantages to improve the profitability of every woolgrower, so if you are a part of the Merino industry please consider joining today.