Unmulesed wools of exceptional quality
The SRS Genetics system is based on producing wools of exceptional quality by selecting Merino sheep for low primary fibre diameter, high fibre density, and high fibre length.
Photo Credit E & C Brumpton, QLD
Worlds most profitable & productive merino
SRS® Genetics Inc (SRS®) is a unified entity recognised to supply productive and profitable genetics and systems to produce food and fibre.
SRS® meets consumer demands through its core values including quality and consistency with a focus on leading welfare standards.
Continued Research and Development will drive programs to deliver information and education to existing and future generations of sheep breeders to leaving a lasting imprint and creation of a legacy.
An organisation formed through kinship and shared values and principle of breeding quality sheep to continue the research and development of Dr. Jim Watt’s legacy.
We are innovators in our industry built on the strong foundation of the SRS® principles
Recent News from Facebook
Save the dates for Karbullah Poll Merinos 2026 On-Property Ram Sale.
Open Day | Friday 11 September
On-Property Ram Sale | Monday 21 September
We look forward to seeing you there.
For more information, contact Mark on 0427 761 739.
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Twenty years ago, Cooee Merinos on the Southern Tablelands of NSW faced ongoing challenges with fertility, lamb survival, wool quality and fly pressure in a demanding climate.
Since transitioning to self-replacing SRS® Merinos, the operation has transformed. Today, the flock consistently delivers around 130% lambing, produces plain-bodied, easy-care sheep, has been non-mulesed since 2008, and has eliminated the need for fly treatments through genetic selection.
With surplus lambs that offer strong fat and muscle for the meat market, the enterprise has also created an additional income stream without the need for crossbreeding.
It's a powerful example of how selecting for balanced, functional genetics can improve profitability, animal welfare and long-term resilience.
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Increased profitability starts with the right genetics.
The SRS® Breeding System selects for traits that improve the whole enterprise—higher wool quality and cut, fertile and easy-care sheep, natural flystrike resistance, and productive animals that perform across a wide range of environments.
It's a balanced approach to breeding that delivers long-term productivity and stronger returns.
Learn more: srsgenetics.com.au/wp-content/uploads/2024/08/SRSGenetics_FactSheet4_IncreasingProfitabilitywithS...
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Become an SRS® Genetics member
Be a part of an innovative group of like minded woolgrowers breeding Merinos for the future based on the science developed by the late DR Jim Watts. As a group we strive for excellence, innovation and marketing advantages to improve the profitability of every woolgrower, so if you are a part of the Merino industry please consider joining today.