Photo Credit E & C Brumpton, QLD
The SRS® (Soft Rolling Skin)® technology for breeding Merino sheep was developed by the late Dr Jim Watts and applied to flocks in Australia since 1998. Both these terms are trademarked to protect the brand identity.
The system is based on producing wools of exceptional quality by selecting Merino sheep for low primary fibre diameter, high fibre density, and high fibre length.
Genetic selection for these fibre traits, both visually and objectively, is done in the expectation that fleece weight will increase, fibre diameter will decrease, and fibre quality will improve.
The animals thus bred are environmentally fit, easy to shear, and easy to manage. They have been bred to be free of skin wrinkle (plain bodied) and naturally resistant to fly strike, and consequently are not mulesed.
Unmulesed wools of exceptional quality, comfort, and appeal are destined to command high prices in today's world.
ADVANTAGES OF SRS® GENETICS
- Luxury, unique handling fleece
- No mulesing
- Maximum lamb survival
- Easy shearing
- Unparalleled processing
- Consumer driven marketing
"The fibre properties of SRS® wool are very different to traditionally bred Merino wool.
The fibres are finer, more uniform in diameter along and between fibres, longer, highly aligned, smoother surfaced, cylindrically shaped and more elastic"
Dr Jim Watts
The benefits of SRS Genetics Commercial membership.
Sign Up to SRS® Genetics today!
Commercial Membership provides valuable insights supporting your operation and underpinning the SRS® Marketing Advantage.
SRS® Members receive exclusive access to…
- SRS® Unique Identifier Ear Tags, these tags are required to identify all SRS® Sheep in the marketplace
- Use of SRS® trademarks in the marketplace
- Special pricing for management tags provided by Riverina Wool Testers
- Wool marketing opportunities
- Specialist flock classing to SRS® Standards
- Classimate SRS® tailored classing tool
- RWS SRS® Group Certification Standard
- Discounted Lambs Alive Membership
- SRS® Wool Testing
- Webinars, Research participation, research finding and membership Q&A
In addition, Members also receive…
- Notification of SRS® Sheep for sale
- SRS® Genetics Newsletter
- Access to the SRS® Genetics Member Hub
- SRS® Group Advertising
Talk to your SRS® Genetics Certified Ram Producer today for further information on becoming a member.
All SRS® Commercial Members receive a ram purchase rebate at time of purchase up to the value of membership ($600).
or call SRS Genetics on 0418 296 805.
SRS® Genetics membership was created to bring together those who subscribe to breeding methods created by Dr Jim Watts recognising his legacy and build upon the breeding methods and technology Jim created to deliver to industry a modern merino that is ethically, environmentally, and financially sustainable.
Commercial Membership Application
Commercial Membership is available to producers of SRS® commercial animals where animals meet SRS® Breeding Standards. Certification inspections will be conducted on commercial members flocks to verify animals meet SRS® Standards. Pricing for certification inspection is available on request.
General Membership Application
General Membership is applicable to small producers (<100 head) or those who wish to support SRS® Genetics Breeding standards and the continued development of the modern merino.
Contact: Dan Hammett
M: 0439 347 362
Contact: Shelley Cocker
Contact: Hugh Taylor
M: 0488 445 495
Calcaling Poll Merino Stud
Website: Facebook Page
Contact: Athol Ventris M: 0428 487 090
Sandie Ventris M: 0429 487 057
Website: Facebook Page
Contact: Dominic Hallam
M: 0409 736 069
East Loddon Merinos
Contact: Tom Hooke
M: 0409 399 191
Contact: Norm Smith
M: 0477 313 665
Contact: James Munro
M: 0439 483 050
Karbullah Poll Merinos
Contact: Mark and Vicki Murphy
M: 0427 761 739