Unmulesed wools of exceptional quality
The SRS Genetics system is based on producing wools of exceptional quality by selecting Merino sheep for low primary fibre diameter, high fibre density, and high fibre length.
Photo Credit E & C Brumpton, QLD
Worlds most profitable & productive merino
SRS® Genetics Inc (SRS®) is a unified entity recognised to supply productive and profitable genetics and systems to produce food and fibre.
SRS® meets consumer demands through its core values including quality and consistency with a focus on leading welfare standards.
Continued Research and Development will drive programs to deliver information and education to existing and future generations of sheep breeders to leaving a lasting imprint and creation of a legacy.
An organisation formed through kinship and shared values and principle of breeding quality sheep to continue the research and development of Dr. Jim Watt’s legacy.
We are innovators in our industry built on the strong foundation of the SRS® principles
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The SRS® Breeding System is built on science and decades of research.
Developed by SRS® Chief Scientist and Breeding Consultant, Dr Jim Watts, the breeding system focuses on selecting for low primary fibre diameter, high wool density and increased staple length.
The result is a balanced sheep that delivers premium wool, fertility, resilience and productivity, proving that better genetics create better outcomes for the whole enterprise.
Want to learn more? Head to our fact sheets srsgenetics.com.au/factsheets/
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For Hyfield Pastoral, partnering with Steve Kellock (Kelvale Poll Merinos) and adopting SRS® genetics has been about gaining greater control over productivity and profitability.
Over the past decade, the operation has increased wool production while maintaining growth and meat performance, improved fertility, and transitioned to a plain-bodied, non-mulesing flock through balanced genetic selection.
Today, the sheep enterprise is the farm's highest-margin, lowest-risk enterprise, a testament to the long-term value of SRS® genetics.
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Become an SRS® Genetics member
Be a part of an innovative group of like minded woolgrowers breeding Merinos for the future based on the science developed by the late DR Jim Watts. As a group we strive for excellence, innovation and marketing advantages to improve the profitability of every woolgrower, so if you are a part of the Merino industry please consider joining today.