2021 SRS Genetics – Quality and Humane Australian Merino Wool

Photo provided by Errol and Candy Brumpton of Well Gully Merinos

THE TECHNOLOGY

The SRS® (Soft Rolling Skin)® technology for breeding Merino sheep was developed by the late Dr Jim Watts and applied to flocks in Australia since 1998. Both these terms are trademarked to protect the brand identity.

The system is based on producing wools of exceptional quality by selecting Merino sheep for low primary fibre diameter, high fibre density, and high fibre length.
Genetic selection for these fibre traits, both visually and objectively, is done in the expectation that fleece weight will increase, fibre diameter will decrease, and fibre quality will improve.

The animals thus bred are environmentally fit, easy to shear, and easy to manage. They have been bred to be free of skin wrinkle (plain bodied) and naturally resistant to fly strike, and consequently are not mulesed.

Unmulesed wools of exceptional quality, comfort, and appeal are destined to command high prices in today's world.

ADVANTAGES OF SRS GENETICS

Luxury, unique handling fleece.
No mulesing,
Maximum lamb survival.
Easy shearing.
Unparalleled processing.
Consumer driven marketing.

"The fibre properties of SRS wool are very different to traditionally bred Merino wool.

The fibres are finer, more uniform in diameter along and between fibres, longer, highly aligned, smoother surfaced, cylindrically shaped and more elastic"

Dr Jim Watts

MEMBERSHIP

The benefits of SRS Genetics Commercial membership.

Why sign up today?

Commercial Membership to SRS Genetics will add valuable insights to support your operation while supporting your marketing advantage.

Exclusive access to SRS Certification and application of unique SRS sheep identification tags
Access to discounted management tags
Exclusive access to SRS Wool marketing opportunities
Specialist Flock Classing by SRS Genetics specialists
SRS Stud ram purchase rebate up to the value of $600
Access to SRS Genetics Group Chat for real time Q & A
Access to specialised sessions online sessions focusing on key and current themes
Exclusive use of the SRS Genetics trademark for use in advertising and promotion
Participation in SRS Genetics Research and Development
Access to SRS Genetics research and development findings
Access to SRS Genetics advertising opportunities including published features, SRS Genetics website and social media platforms
Exclusive access to discounted Lambs Alive membership with specialist sessions for SRS Members only
Exclusive access to SRS Genetics Wool Testing rates supplied by Riverina Wool Testers
Exclusive market access with presentation of wool clip to International buyers through WOOLCONSULT Int. Pty Ltd.

Talk to your SRS Genetics ram supplier today for more information on becoming a member.

Email admin@srsgenetics.com.au
or call SRS Genetics on 0418 296 805.

SRS Genetics recognises the importance of the legacy of Dr Jim Watts. A trail blazer, ahead of his time; a true innovator and influencer with unrivalled passion and commitment, Jim was responsible for developing the soft rolling skin method of breeding sheep by visual and objective selection to optimise fleece quality and quantity. These methods are also recognised for producing sheep that do not require mulesing, while increasing lamb production, survival, and natural resistance to fly strike.