Unmulesed wools of exceptional quality

The SRS Genetics system is based on producing wools of exceptional quality by selecting Merino sheep for low primary fibre diameter, high fibre density, and high fibre length.

Photo Credit E & C Brumpton, QLD

Worlds most profitable & productive merino

SRS® Genetics Inc (SRS®) is a unified entity recognised to supply productive and profitable genetics and systems to produce food and fibre.

SRS® meets consumer demands through its core values including quality and consistency with a focus on leading welfare standards.

Continued Research and Development will drive programs to deliver information and education to existing and future generations of sheep breeders to leaving a lasting imprint and creation of a legacy.

An organisation formed through kinship and shared values and principle of breeding quality sheep to continue the research and development of Dr. Jim Watt’s legacy.

We are innovators in our industry built on the strong foundation of the SRS® principles

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Recent News from Facebook

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7 days ago

Up coming sale this Tuesday on Auction Plus. Good line of plain bodies ewe hoggets. If you’re wanting to start a non Mulsed breeding programme or breed a good first cross, that’s are a good start. ... See MoreSee Less

1 week ago

Exciting news for East Loddon
SRS have a webinar scheduled for the 27th of November with ZQ keep an eye out in your emailsWe’re pleased to share that we have officially completed our first ZQ audit. ZQ is an ethical standard for wool production, it is also a symbol of exceptional fibre quality that is highly sought after by the world’s leading brands and consumers.
So, next time you see a product in a shop with a ZQ tag, know that the wool could have come from East Loddon Merinos and if you buy a ZQ product you're supporting growers who care about our people, animals and the planet.

@discoverzq @nzmerinoco
... See MoreSee Less

Exciting news for East Loddon
SRS have a webinar scheduled for the 27th of November with ZQ keep an eye out in your emails
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Become an SRS® Genetics member

Be a part of an innovative group of like minded woolgrowers breeding Merinos for the future based on the science developed by the late DR Jim Watts. As a group we strive for excellence, innovation and marketing advantages to improve the profitability of every woolgrower, so if you are a part of the Merino industry please consider joining today.